Knowing what to write in a law firm blog is just as important as knowing what not to write. Avoiding some common yet critical mistakes can go a long way towards establishing a successful legal blog. When putting together your law firm blog, make sure to avoid these costly mistakes.
Not interlinking posts
Someone may have read your excellent post on auto accidents today but missed your excellent post on motorcycle accidents from a week ago. Give them the opportunity to read it again. In the opening paragraph or two, make mention of your previous blog. You can say something like, “similar to last week’s post on motorcycle accidents, now we will discuss the similar topic of auto accidents.” Make sure to link last week’s article in that first sentence.
This will give readers the opportunity to jump from one article to the next. Before long, they could find themselves having read all of your articles with one visit to your site. Failing to interlink your posts is a wasted opportunity to share more of your content.
Failure to relate a post
Similar to the way bloggers can interlink posts, there is a function at the end of an article that can be used to relate posts. Most blogging platforms offer the option of including a short list of posts relating to the same category. When readers finish one of your articles, they then have the choice of reading more on a similar subject. If your platform does not have the capability of a related post option, invest in one that does. It is an easy way to lure readers into checking out more of your articles.
You are not using long-tail keywords
Most bloggers know the importance of keywords, but there are many who are not privy to the importance of long-tail keywords. These are the longer, more specific keywords. Ordinary keyword usage often use what is referred to as “head” terms. Head terms are used to define shorter more commonly-used keywords. An example of a head term would be “auto accident lawyer.” Those are acceptable keywords, but they are also used by thousands of legal blogs all over the country. The use of a long-tail keyword would read something like “Injured in an Atlanta auto accident.”
Novice SEO marketers often focus too much on head terms while long-tail keywords can produce more leads from readers with a higher chance of being converted into clients. Utilizing reliable long-tail keywords relevant to your blog can bring in a wealth of new business. Don’t just stick with the old way of doing things when it comes to keywords.
Restriction of comments
Make sure you allow reader comments on your blog. You want your blog to encourage reader interaction. There are multiple benefits to receiving comments. One benefit is that it gives a certain seal of approval. When people see comments after an article, it tends to legitimize the post. Comments will also lengthen the discussion, which provides another useful function to your article.
Many legal blogs restrict comments because of spamming. Spambots often target blogs with comment sections and can turn out to be an immense hassle, especially if a blog does not have to approve comments before they are posted. However, there is a solution. You can easily install a software program that eliminates spam. Cookies for Comments is a popular download that can do away with spam problems on the WordPress platform.
Some Spambots post comments that look legitimate at first. But a closer look will identify that it is indeed spam. Take the time to utilize the proper software, which will allow for comments on your blog. You want your readers to have the capability of engaging in an ongoing conversation.
Please call 1 (800) 877-2776 if you need content written or if you have questions or comments regarding our law firm blogging tips.
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