Many website owners are confused regarding the differences between content marketing strategy and content marketing tactics. Content marketing tactics relate more to the blatant algorithm chasing done in the past however today’s online marketers have learned that to survive and grow SEO a more balanced, strategic, integrated approach will be necessary. Content marketing is basically a subtle variation from SEO to content optimization. Marketing techniques which create and distribute highly relevant and valuable content with a goal of attracting a clearly defined target audience and the end goal of obtaining conversions is what content marketing is all about.
Meaningful Dialogues with Your Visitors
If your marketing strategy includes the art of meaningful communication with your clients and prospective clients then you are engaging in content marketing. In other words instead of blatantly hawking your services, you deliver the sort of information which gives your visitors the exact information they need. So, if you believe that so long as your business delivers consistent, valuable information to visitors they will, in turn, reward you with their loyalty and their business then you are a believer in content marketing.
Ignoring Traditional Marketing Techniques
In the same way most of us mute the television when the round of commercials comes on, we have also learned to largely ignore the traditional marketing ploys. Frequent web users have learned to surf and skim content so fluidly that they give little if any notice to banners and buttons which scream “Look at me,” or “Push me.” Traditional online marketing tactics are becoming less effective by the minute and the “better” way is content marketing. The critical element in content marketing is, of course, the content. Outstanding content causes the read to stop, to think about what they just read, to share the content with others, and to behave in a different, perhaps even unexpected, manner.
How We Prefer Our Information
Studies show that most readers would rather get their information through a series of connected articles than through an advertisement and that most people also feel content marketing helps them make better decisions. In short, content marketing bears almost no resemblance to the interruption marketing we have become accustomed to. Your starting point must be that quality content evolves from quality marketing planning and is a far cry from recycling past content. Quality content must absolutely be produced by qualified individuals, not technology—the technology comes in when it’s time to distribute that content.
So long as content marketing is done with intelligence and a goal of providing visitors with the highest quality content while creating company credibility, those visitors will willingly engage with your content and your brand. Content marketing may actually be a better SEO strategy than link building, ultimately leading to more organic traffic as well as the highly coveted higher search rankings. In fact, link building should actually be a byproduct of quality content which can send you targeted traffic for years to come. If you are interested in implementing content strategy in your current website or you want to have a legal website developed from the ground up, call (800) 877-2776 to speak with an expert in lawyer web development. When you call, you will be given free advice and strategies from highly experienced consultants – not sales representatives.