Legal Content Writers

Expert Legal Content Writers For Law Firm Websites, Legal Blogs, Article Marketing, Improved Conversion Rates and Increased Search Engine Rankings

The Legal Consumer and Client Should Be King

So much changes; so much remains the same. As a law firm marketer and communicator, the skills that we have been developed are absolutely relevant when it comes to the Web. As communicators, we are all taught to think of the reader. As marketers we are taught to put the customer first and to be able to related to the legal consumer’s mindset.

One underlying problem law firms have is truly putting the customer first on the Web. Many law firms want to put the customer first, but organizational inertia or the daily grind of work usually shoves such noble aspirations to the side.

For now and for the future, the most important competitive advantage you can have is a deep understanding of what your customers care about and a relentless focus on helping your customers to fulfill their needs. Legal Content Writers will show you simple, proven methods that will help you to put your customers first today and always.

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by James  /  July 30, 2010  /  Posted in: Legal Writing Advice
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How Law Firms Can Attract the Best Cases and Clients

To attract very high quality personal injury cases and legal consumers willing to spend more for legal services in the transactional areas of your client’s practice, content is king.  But not just any content will do the job right. Legal consumers are much more educated and their ability to find and research legal information is unprecedented.

Our firm has used content to generate in excess of 65,000 leads per month for law firms.  The techniques for generating high quality cases and clients has changed rapidly over the years. Now there is so much clutter and filler content on the Web, that the very best approach for generating the very best cases and clients from the Internet involves using a highly targeted “Solution Based Keyword” approach.

This “Solution Based Keyword” approach involves tuning in to the problems, pains, and frustrations that legal consumers are seeking solutions for. Legal consumers that are facing difficult and complex legal problems are not turning to the Internet first to find a lawyer. In fact, only 2% of the Web searches that are legal related contain lawyer, attorney or law firm. That means 98% of the people search legal information and advice are taking a different route.

People turn to the Web to solve a problem. 98% of the legal consumers will type in their specific problem, pain or frustration in an attempt to solve the issue.  They are not simply making the connection that they need an attorney in the initial “information gathering stage.” They are looking to first understand the extent of their problem and then what options they have to resolve the issue quickly and effectively.

We have a “Content Template” that we developed through extensive research on legal consumers.  We found that is you engage online legal consumers with content that relates to their legal problem and offers compassion to their dilemma, you obtain the complete confidence and trust of the legal consumer resulting in high conversion rates.

There are 10 steps that a legal consumer goes through in order to make a confident decision to take action.  Our “Content Template” walks the legal consumer through all of these steps and to the specified call to action that your client desires.

  • Attention
  • Interested
  • Relating
  • Emotion connection
  • Education
  • Rapport
  • Credibility
  • Risk Reversal
  • Decision
  • Call to action

Two of the biggest issues your law firm will likely be concerned about are:

  1. Will our content be ethical and comply with our State’s lawyer advertising rules?
  2. How can we prove the content without using up your client’s time.

We employ licensed attorney content writers.  As attorneys, they know how to ensure that the content complies with your state’s lawyer advertising rules. We also perform short, over the phone conference calls to ask the questions of the attorneys that are designed to generate winning content. This way the content is straight from the attorney’s comments ensuring that it is 100% accurate according to your state laws.

We are truly dependable and offer fast turn around times.

The fee is $50 per 400 words and we write in all content formats such as Blog content,  Practice Area Pages, Articles, FAQs pages, Attorney Bios, Press Releases, etc…

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by James  /  July 28, 2010  /  Posted in: Legal Writing Advice
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How to Write an Effective “About US” Page for Law Firm Websites

The best “About Us” pages give your customers an inside look at the human side of your law firm. For instance, who started it and why? And who are some of the movers and shakers on staff? Effective “About Us” pages also reflect your law firm’s brand image and personality. For instance, if you like to inject a little humor in your advertising, do it here, too.

Knowing what to say and how to say it on the Web can be tricky. To compound that challenge, “About Us” pages have to convey critical information in a concise yet powerful manner.

Your company’s story says a lot about your organization’s capabilities and personality. Spotlight your company history’s highlights with a simple chronological timeline or a compelling story about how the company got its start. Or focus on the background of the founder and what led him or her to launch the business.

If you don’t have time to develop your own Web-writing skills, bring in a legal content writer who can turn out top-notch “About Us” pages.

Customer testimonials carry more weight than praise that you heap on yourself. When you receive unsolicited positive feedback from customers, ask if you can quote them on your website, ads and elsewhere. Request feedback from other customers as well. Ask those who report good experiences to be specific about how your product or service helped them. Always request for permission to use customer comments in your promotions.

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by James  /  July 28, 2010  /  Posted in: Legal Writing Advice
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The Secret of Website Communication Success For Attorney Websites

The secret of website communications and law marketing success is to be found in the concept of “solution based keywords.”  There is something in “solution based keywords” that has explosive potential, something that connects to the essence of modern human behavior. As Web users, we are hunter-gatherers once again – only this time, instead of scanning the horizon for prey, we scan search results for “solution based keywords.” When we see these words, we click, we act. And that is what the Web is all about: tasks and actions.

What do most people care about when facing a difficult legal problem today? For example when faced with unpaid debt resulting in a legal problem? Bankruptcy Lawyer or Wage Garnishment? You might say Bankruptcy Lawyer.  Some attorneys might even say Bankruptcy Lawyer is a better “solution based keyphrase.” But in all actuality, keyword phrases that the term lawyer, attorney or law firm account for only 2% of the ideal keyword searches used. Is reaching or competing for 2% of the overall marketplace the best strategy for your law firm?

Suppose I told you that one of these “solution based keyword” phrases is 400 times more likely to be typed into a search engine than the other. Wouldn’t it be important for you to know that if you were working as a marketer for a law firm?

Legal Content Writers will give you simple, robust techniques to identify the “solution based keywords” of your customers. Developed over ten years of research and practical experience, these techniques eliminate the filler and let you focus on the killer Web content.

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by James  /  July 25, 2010  /  Posted in: Legal Writing Advice
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Focusing on the Task For Converting Law Firm Website Visitors

Writing for the Web is not the same as writing for print. One of the key differences is that, when people use the Web, they are relentlessly task-focused. They want to do something, and they want to do it as quickly and as painlessly as possible. Most legal consumers become annoyed when they clicks on a search result that turns out to be irrelevant. It is the now, the moment, that matters. And every moment that is wasted by clicking on an irrelevant result leads to frustration.

legal content writers for law firm websites

The Web is the land of attention deficit syndrome. You must deal with the content-attention paradox: you have so much to publish, yet people have so little attention to give. Attention is like an elastic band: it will stretch so much and then it will snap. People’s eyes dart across pages, scanning impatiently. What’s the most popular button on the browser? The “Back” button. To paraphrase Arnold Schwarzenegger, if you lose the attention of your reader because your page is badly organized and/or you’ve got filler content, they hit the back button, muttering: “I won’t be back.”

The vast majority of people come to your website to do something specific, and they want to get in and out as quickly as possible. Identifying the most important tasks that people come to your website to complete, and helping them do so as quickly and efficiently as possible, will be critical to the success of your website.

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by James  /  July 15, 2010  /  Posted in: Legal Writing Advice
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Call (769) 218-6099 for a free quote. Legal Content Writers consists of lawyer writers who specialize in law firm lead generation web copy writing. Legal Content Writers is owned and operated by Lawyer Success, Inc.