Legal content dominates the land of search engines and lawyer website development. While sheer volume integrated with search engine optimization (SEO) and links elevates your Google rankings and brings more traffic to your lawyer website, it’s actually the legal content itself that makes the cut when Google cleans out its databases with algorithm updates. Google uses this process to eliminate “link farms” and “content thieves,” which generally lurk in poorly written and irrelevant content. The skinny, here, is that your legal content must be a significant, well-written body of work first; SEO and links are then woven throughout your written work, serving to enhance your legal content.
Legal Content Writers understands the complexities and nuances inherent to website development. We work for you and with you to keep your legal content compliant, clean, competitive and, most importantly, adept at bringing prospective clients to your practice. This is our area of expertise, outsourcing your lawyer website development to us saves you time and money.
Cultivating competitive legal content requires effective legal website development strategy:
- Benchmark – Search engine optimization (SEO) strategy relies upon quality legal content to overcome and rise above Google’s algorithms. Google and other search engines effectively set the standard for quality control respective to content. In terms of lawyer website development, this means your legal content must be goal-driven, captivating, practical, and informative to rise above the competition.
- Relevance – Branding begins with your good name, then factors-in venue and audience. The question becomes, “How do I reach my target demographic?” Lawyer website development allows you to connect with the targeted demographic of prospective clients. This means your legal content must be relevant. If you’re a personal injury lawyer, legal content needs to appeal to prospective clients searching the Web for personal injury subject matter — such as motor vehicle and workplace accidents of all types, insurance settlements, or damages awards. While the latest court ruling on the soft drink size limitations in New York City may be interesting, and while voluminous legal content increases Web traffic to your lawyer website, it most likely has nothing to do with your Internet brand if you’re a personal injury lawyer. More isn’t always better, and you don’t want your efforts kicked to the Google curb.
- Establishing Goals – The primary goal of lawyer website development is to foster traffic to your site with compelling legal content that encourages prospective clients to linger and ultimately contact your office. Assessing SEO keywords and determining the significance of competitor rankings and their legal content may also be helpful in determining where you want to set the bar when developing your lawyer website.
Competitive legal content means relevance and rankings
Legal Content Writers. is a team of expert legal copywriters maximize your online presence. We keep your legal content relevant and your rankings high despite the ever-changing online climate. Contact our experienced consultants for Free, no-obligation strategies. Call 1 (800) 877-2776 today for a free consultation.
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