Keeping your website up-to-date includes your attorney bio picture, and is one of the best and easiest things you can do to improve business. If it’s time to update the picture on your attorney bio page, there are going to be several things you’ll want to think about, and most importantly will be how to choose the right photographer for the job. What, exactly, should you be looking for? Below are the top things you should take into consideration for your new executive portrait:
Quality: This is absolutely the most important factor in making sure your attorney bio picture looks well done and professional – yes, even more important than the cost! The best way to determine how experienced or talented your potential photographer is, is to get recommendations from friends, fellow attorneys, businessmen and women, and then use that information to browse through the photographer’s portfolios online. Once you have narrowed it down to a select few whose work is professional, then you are able to narrow it down further by cost.
Cost: Never has the statement, “You get what you pay for,” been truer than when it comes to professional photography. Sure, you very well may have a second cousin with a brand new DSLR, who has captured some fairly decent close-ups of some flowers, but that, by no means, translates into being a skilled executive portrait photographer. Take the time to narrow down your choices of professional photographers, and then compare by price. Here are several different reasons (and questions to ask your photographer) for varying prices:
- How much does a session cost? What does that include?
- Are there different packages available, combining sitting fees with prints? Are they priced per print/pose or is it a flat rate?
- What licensing/usage rights are available for the prints purchased?
- What editing or touching up is included? If needed, what would additional editing cost?
- How long should a photo shoot take?
- Does the studio provide a hair and/or makeup artist for the session?
- What should be worn the day of the photo shoot?
- Where will the session be located?
- What considerations need to be made for lighting, particularly if the photographer is one that uses only natural light?
Turnaround time: This may or may not be an important factor to you and your firm. If your law firm is doing a complete revamping of its website, then you may want to consider factoring the turnaround time into your final decision. However, if your first choice in photographer is not able to return the proofs and prints within a certain time frame, that may not be an issue, if all you are updating is the picture or the attorney bio page.
Each of these factors is incredibly important, however, quality should always be the most significant factor. Your attorney bio photograph is one that new clients will use to determine quite a bit about you, and a good photographer both knows that, and will use that to create a new professional portrait that will significantly help your law firm’s business.
If you have any other questions about how to improve your attorney bio page or picture – or your law firm’s website in general, or have questions on how to develop your blog further, call us today to speak with a content writing expert – not a salesperson! We can review your blog for free and offer helpful advice that will translate into new clients for you. Call us today at (800) 877-2776!