Keyword density is likely what you generally think about when you consider your keywords however there are other keyword factors relating to on-site optimization. Keyword prominence, frequency and proximity can all affect your overall keyword strategy. While keywords are what make your website tick, knowing where and how to use them and how often to insert them is of utmost importance.
Keyword prominence is connected with how eye-catching your keywords are within a particular page. Your most important keywords should also be the most prominently displayed on your webpages. The keywords you want to emphasize the most should be at the most eye-catching place on your page, set out with fonts which are pleasing to the eye. When keyword prominence is handled in the right way, you will achieve better rankings, a higher crawl rate and better click-through rates.
Keyword prominence can be achieved by including the keyword in the most SEO-sensitive elements of your page, including the title, anchor text, bold text and alt text. Take full advantage of your H1, H2 and H3 tags if you want to excel in keyword prominence. Try to use inverted pyramid writing style that uses the first paragraph to give a short summary of the content below along with your keyword prominence strategy.
The number of times your keywords or key phrases appear in a webpage constitutes the keyword frequency. At one time SEO meant simply throwing in as many keywords as possible and hoping for the best. This was sometimes known as keyword stuffing, and aside from readers not liking the technique very well, the search engines soon learned how to detect such a questionable technique.
While your keywords do need to be used in certain places and a certain number of times throughout your page, they must appear totally natural and must fit in with the context. When keywords sound forced, both readers and search engines will pick up on that immediately. In short, the percentage of keywords contained within a webpage equals keyword density and most experts recommend using a keyword density ration form 2-7%.
Keyword proximity means that filler words should not be used between important keywords. Non-broken phrases are much more likely to top a search engine than broken ones. Not only should keywords be placed together, the majority should occur at the top of the page and in headings and title.
Stop words are words which have no value and are not indexed by search engines. Using stop words such as “the” between your keywords will devalue your keywords. Search engine logic dictates that if words follow one another as they are typed into the search box, then those words must be relevant.
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