Most people are well aware that 80 percent of sales and online transactions were the result of a query performed on a search engine.

In today’s new economy, your law firm needs to be found on a search engine when prospective buyers are searching for legal professionals.  SEO copywriting services can effectively increase your exposure to potential legal consumers and drive valuable website traffic.   Most SEO experts agree, that Google and other search engines have significantly moved toward a preference in websites that offer professionally written and original content.

Two other items critical for website lead generation success is keyword diversity and Latent Semantic Indexing.   To attract quality website traffic, your website copy must contain the right “targeted” keywords and keyword phrases.  Also, you need to determine the most effective keyword phrases to attract your “ideal clients.”   Knowing where these keyword phrases need to be integrated within the web pages of your website is also vitally important.

At Legal Content Writers, our attorney web copywriters have the experience to create content for your website that trigger SEO rankings as well website traffic conversion.

Call Legal Content Writers at (800) 877-2776 to improve your website today!

The founders of LegalContentWriters.com have over two decades of combined experience in web-based legal marketing.  What makes us different from other legal content providers is that most of our competitors are former practicing lawyers that lack online legal marketing or SEO experience.  Others have an SEO background but lack a thorough understanding of a consumer’s legal needs and concerns because they have never been involved in law firm marketing to consumers.  Finally, there are those who have a general SEO or marketing background but have not worked exclusively in the legal space.

At LegalContentWriters.com, our team combines extensive experience writing legal content for law firms and legal portals with over 20 years of combined SEO and online legal marketing experience.  The synergy between our areas of expertise and experience mean that we are uniquely positioned to write content that not only attracts leads but helps turn leads into clients.  We know that the goal of legal content on your website is to do more than attract traffic, it is to convert prospects into paying legal clients.

Many attorneys come to us for help only after trying to write their own content.  While a practicing attorney is certainly competent to write about legal topics and issues, you may not know how to write content that will perform well in searches on Google and other search engines.  More importantly, the process of drafting high quality legal content is time consuming.  The most successful law firm websites and legal blogs are constantly updated on a weekly and even daily basis, which is unrealistic for most successful attorneys with busy law practices.  By outsourcing this time consuming task, you can focus on retaining the prospective clients we help you generate and providing exemplary legal services.

Call Toll Free (800) 877-2776 for your free content consultation.

Our Legal Content Will Increase Your Law Firm Revenue!

Unfortunately, the web is inundated with poorly written and superficial content with no substance that provides such generalized overviews that prospective clients scratch their heads after finding no helpful information or answers.  This type of content not only fails to convert prospective leads into clients but actually alienates visitors to your website who fill duped by empty content that conveys little, if any, helpful information and wastes the prospective client’s time.  Google is increasingly penalizing websites with this type of generalized basic information with penalties that can result in as much as a 30% drop in traffic.  Google considers the quality and volume of a law firm’s content as the single most important factor in search rankings.  The top law firm websites and legal blogs have many pages of well-written content, which means that they both attract and convert prospective clients.

Our legal writing, marketing and SEO teams at LegalContentWriters.com take a completely different approach.  We write content that is informative, addresses real issues and suggests substantive solutions and guidance to legal consumers.  Effectively written legal content for your law firm website or blog should accomplish all of the following:

• Discuss interesting topics that attract visitors to your website
• Employ key word phrases designed to promote SEO
• Comply with state bar rules regarding attorney advertising
• Provide valuable substantive information designed to address concerns/questions of prospective clients
• Be well written and easy to understand
• Communicate both your expertise and ability to communicate in a clear, straightforward and understandable way
• Reflect the ethos or philosophy of your law firm toward clients and the practice of law

Our company is founded on two decades of collective online marketing experience reviewing, evaluating and optimizing law firm websites and legal information portals.  Most consumers of legal services surf the web looking for legal information before deciding to locate a law firm to handle their legal matter.  The law firm whose website attracts that client and provides USEFUL, INTERESTING and HELPFUL information has already started building an informal attorney-client relationship.  This means that the law firm that attracts clients and then answers at least preliminary questions in an engaging way will likely have the upperhand in retaining that client.

If Your Law Firm Website Content Failing to Generate Results, Here’s Why!

Many law firms and legal portals make common mistakes in producing and posting legal content.  Some of the these mistakes include:

Content Riddled with Spelling and Usage Errors: A law firm is hired, amongst other things, to produce exemplary written work product.  A website article full of misspellings and grammatical errors does not instill client confidence.  The content on your website should be polished and well written.

Keyword Placeholder Content: Some articles on attorney websites are really no more than generalized assertions about the firm “fighting for its clients” or otherwise providing empty assertions regarding the firm’s expertise.  This type of content typically discusses legal issues in such a simplistic way that it fails to communicate any useful information.  SEO firms that draft content that is nothing more than an excuse to string a series of keyword phrases together commonly produce this type of content.

Lack of Depth: Writing easy to understand content is different from writing “simplistic content.”  The content on your website should demonstrate your ability to understand complex or sophisticated legal issues and communicate them in non-technical language.  The content must have enough depth in terms of legal concepts that the client could not have figured out the same thing with a basic Google search.  The point is that an attorney is an expert on the law so the content on one’s website should communicate that expertise and specialized knowledge.  If a prospective client can go to a site like Wikipedia or similar general information website and obtain the same type of information, you are hardly building your credentials with the prospective client as a legal expert with specialized knowledge.

Boring Topics or Subject Matter: The topics you select to write about should be engaging, and the articles must be interesting and/or entertaining, or legal consumers will not waste their time trying to stay awake while reading it.  While collateral estoppal and res judicata, for example, are very important legal issues, these are complex civil procedure issues that most legal consumers may not find interesting.

Not SEO Friendly: While lawyers can write content about legal issues and often communicate those ideas in an easy to understand way, they have a limited background in online legal marketing and search engine optimization (SEO).  Although content by someone whose primary experience is writing legal work product as an attorney may result in engaging and understandable articles, an attorney’s lack of SEO knowledge means that you may not receive traffic to read those articles.

Regurgitation of News Articles: There is a growing trend to develop law firm blogs that are little more than re-written news articles about car accidents, DUI arrests, etc.  While these blog articles may have the right keywords and geographic references for SEO, they communicate little real information to consumers with legal problems.  Google has recently changed their analytics to penalize use of this type of content, which provides virtually no value to a legal consumer.

Duplicate Content/Statutory Language: Many law firms like to provide exact statutory language throughout their website.  A common example is criminal defense law firms that list the statutory language for every offense as a separate practice area.  While mirroring statutory language makes perfect sense when preparing a court pleading, it is a terrible idea for a law firm website.  This approach poses two separate problems:

• Your law firm website will have massive amounts of unoriginal content that will be duplicated on thousands of other websites.  Google may seriously penalize your law firm website in search results if the content is not original.  This is why law firm websites built on cut and pasted content from other sites typically perform poorly in Google searches.  It is also quite embarrassing when you receive a call from another law firm asking why you “stole” their legal content.
• Statutory language is dense and not particularly understandable to the average consumer of legal services.  It is much better to paraphrase the language so that it is both understandable and does not duplicate content on other websites.

Inaccurate Content: There are few experiences more humbling than having someone contact you to indicate that you got the law wrong on your law firm website.  This is a mistake to be avoided at all costs.  While you may review the content prepared by your legal content writing service, it is better to work with a company that uses writers with law school and legal practice experience so that you do not find yourself re-writing all of the material virtually from scratch.

Call Toll Free (800) 877-2776 for your free content consultation.

Unique Experience & Proven Results Only LegalContentWriters.com Can Deliver!

The senior writer and lead editor at LegalContentWriters.com has experience as a former practicing attorney and has been published in legal journals and on many of the leading legal information portals as well as numerous law firm websites and legal blogs.  This experience is supplemented by over two decades of collective experience of our founders in online legal marketing working with many of the largest online legal marketing companies and thousands of law firms.  Our SEO team also has over a decade of experience optimizing websites for thousands of law firms and many of the top legal portals.  Not a single piece of legal content is produced by LegalContentWriters.com that is not reviewed by the legal, marketing and SEO team.  This fusion of unique abilities and backgrounds is what makes LegalContentWriters.com special.  We know how to turn online legal content into paying clients!

If you are looking for legal content for your law firm website or legal blog to promote your law firm’s visibility on search engines and improve the conversion of your law firm website, legal blog or legal information portal, LegalContentWriters.com will provide the content you need to improve both traffic and conversion.  We have written literally thousands of articles for clients throughout the U.S.  Our proven approach of developing legal content for law firm websites and legal blogs has helped our clients obtain a competitive advantage and increase firm profits.

We are happy to provide references from our many satisfied clients. We provide informative, well-written and engaging legal content at rates far below our leading competitors.  We invite you to call us at (800) 877-2776 to learn how we can help your law firm.

If, in that time period, you have neglected to update with fresh, informative new content, your indexing time will be greatly slowed. Updating your blog content regularly also builds trust among your readers through the information you provide. If you wait too long a time between updates your regular readers may think you have fallen off the earth, and quit checking in. In short, Google loves blogs which are updated regularly, and if you have a very successful blog, not only will your updates be posted regularly, but your visitor’s comments will also increase your indexing. How do you keep your blog fresh, new, and updated on a regular basis?

Updating Your Blog

Just like writers across the board whether they be authors, news reporters or journalists, bloggers can find themselves staring at a blank computer screen without a single idea to share. Maybe you have been blogging for a considerable amount of time and you think the well of information has simply run dry. How do you keep up once the excitement of your new blog has worn thin without becoming overwhelmed, searching desperately for new material? First, take a look for content which is relevant to your niche in public domain magazines or governmental sites. Our government spends literally billions of dollars each year to keep their content current and updated, and it is mostly public domain. Never, ever, copy material which is copyrighted or from sites which are not in the public domain.

Watch the News

No, really watch the news. Put away all the other things you normally do when you watch the news, grab a paper and pen, and sit down and really listen to the news. It is almost a certainty that something you hear will have an impact on you and give you a fresh new idea for your blog. Check out your local newspaper as well as a national one such as U.S.A. Today, and you will find articles about a wide variety of subjects, usually grouped by topics. Don’t forget to direct your reader to the original source after quoting a short passage and providing your own spin on the subject.
Spotlight another Blogger or Interesting Website

Search out other bloggers who write about your subject, and put their work on your blog occasionally. Take the time to get to know them—people generally return the favor when you show an interest in them and their work. Any time you cross paths with an extremely interesting web page or article, build on it and let it bring you inspiration for your next blog posting. Remember that most readers love facts and statistics, posts written like lists such as “the top ten ways to….”

Jump Into Social Networks

See what’s trending on Twitter, or share content with other Facebook users in your niche, and it’s a sure bet something will trigger your mind, allowing you to write an informative, compelling blog posting that not only will your readers love, but the crawly Google spider will as well.  Keep your blog fun, informative and update religiously and you are on your way to success.

First, Arouse Emotions

In order to get your potential customer to the point where they will actually read and consider your offer, you first have to grab their attention, and hit them in a way that brings their emotions into play. You must be able to tell your story in a way that is not only fascinating, but totally believable, therefore the highest quality copy is essential. You will then offer some sort of incentive that coaxes the reader to take the action you are leading them toward, and finally you will make your final pitch—your offer—and make it as easy as possible for the person to take that action and accept the offer.
Make Sure Your Leads are Highly Targeted

If you have designed your website for maximum SEO, have filled it with the highest quality, extremely targeted copy, along with the most relevant linking system, then the odds that the people who land on your site will find exactly what they want or need is high. In the “real” world, you know that you never advertise to anyone who isn’t likely to become a client or customer in the very near future. On the Internet, your goal is to only lead those who are highly likely to buy your product or read and pass along your informative content, to your site. Adding a component to your site which essentially says, “Let me tell you more,” is good marketing tactic no matter where it’s used. You can do this via e-mail marketing, or having people sign up on your website for your newsletter, or any other enticing offer which will bring them back to your site time and time again.
Your Reader Wants to Know What’s In It For Them

In our incredibly busy world, the time spent on any website by any person is incredibly short. This means you must grab their attention immediately and hold it mercilessly until they have read—or at least skimmed—the entire article or product description. Your reader’s primary motivation in reading your site is to find out quickly what’s in it for them—what’s the payoff, what will they gain from remaining on your site? Keep your headlines short, concise and informative, full of your very best targeted keywords. Your headlines should give your reader an idea of what’s to come, convincing them to read on.
The Actual Offer

If you’ve been successful in keeping your reader’s attention focused on your site, your information, your product or your services—congratulations! Now it’s time to reel them in through your offer. Your goal here is to make the offer absolutely irresistible—impossible to resist. You want the implication to be that a person would have to be crazy not to click on your offer, no matter what it is. Offer your potential customer something that has such obvious benefits that there would be absolutely no logical reason they wouldn’t click the “accept” button. The very best, most irresistible offer will have an incredibly high return on investment for the user or buyer, will have an instant summary of your basic offer, and will have the element of believability. In other words, although you want it to be fantastic, it also must not seem too good to be true. Work hard on crafting your offer, and you will be rewarded many times over.

What questions should you be asking a lawyer writer that you intend to hire?

• Do you have at least 20 attorney client references?
• How long have you been writing for lawyer websites or blogs?
• Can you send me examples of your work related to my practice?
• What type of content do I need to generate leads for my law firm website?
• How much should I pay for writing services for my attorney website?
• What is a fair price to pay for someone to write content for our lawyer blog?
• Have you practiced in my area of practice?
• How much content do we need to generate top search engine rankings in my area?
• What forms of “Call to Action” do you use in your content to convert website traffic in to new calls, emails, contact form submissions and new clients?
• Do you have SEO (search engine optimization) experience?
• Can you demonstrate experience in conversion, search engine rankings, and lead generation success?

These simple questions will enable you to determine how effective and experienced your attorney writer actually is.  Content is very important to generating and converting high quality web traffic.  Saving $20 per article only to produce poor leads and low rankings on search engines is a terrible marketing strategy.

Call (769) 218-6099 for the answers you need without obligation.

So how much should you be paying for writing services for your attorney website or blog?

First, it is important that you find a reputable lawyer writing service.   There are many schemes, scam and cases of fraud.  We have heard the horrific tales of attorneys being victimized by content scams.  It is really embarrassing when you get a call from another attorney in your state telling you to stop stealing content from their website.

Never before has the saying, “You get what you pay for” really been more true.

Industry experts are predicting that websites caught pirating content  from other websites will see as much as a 30% drop in traffic from Google’s new algorithmic changes.

How to avoid content fraud

Our company recommends CopyScape.com.  By protecting your website with a CopyScape subscription, you can avoid paying for content that is heisted from another law firm website.  CopyScape will also run searches to detect content piracy from your website as well.  We use CopyScape to ensure each piece of content we deliver to our clients is 100% unique.

Call (769) 218-6099 for the answers you need without obligation.

What would an additional 400 or more unique visitors to your law blog each and every day mean to your bottom line?

Google’s New Panda Algorithm – Google Reaffirms Quality Content is a Must

Google execs at recent SMX West conference said the recent Panda algorithmic update demands high-quality content from all sites without exception for rankings in organic searches, Pay Per Click quality scoring and Google Places (formerly Google Maps).

Google has begun a crusade to clean up their search results. Duplicate, stolen content and reused content has been the target in both of Google’s last two major algorithmic changes – “Caffeine” and “Panda.”  Google has already punished 12% of the websites listed in their search results and is not done refining the algorithms to find and identify content pirates or content spammers.

We believe there is more to this story.  We believe Google is taking a proactive approach to avoid potential lawsuits and litigation from legitimate businesses affected by content thieves.  A class action of this magnitude would certainly put Google out of business.

In the event that your law blog or website is banned or removed from Google there is no way right now for Google to revive your rankings or indexing.

Google is moving toward local and authoritative content sources.  Mega law website portals and national attorney directories have seen significant reductions in both rankings and traffic from  Google as a result whereas smaller, specialty  law blogs and websites have increased in both rankings and and traffic due to the local, niche, and authoritative content they provide.

Call (769) 218-6099 to speak with experienced SEO writers for law blogs for a free quote and SEO consult.

Generally speaking, those legal websites that are achieving high search engine placement and lots of traffic have selected keywords that many of us are searching with, and those keywords are strategically placed in the body of the legal copy. This, in a nutshell, is search engine optimization, and can end up being one of the most important investments you may make while putting together your legal website. Whether you put together the website copy and content yourself or hire a professional service, search engine optimization is critical for the final outcome.

Keywords are….key!

Keyword search may seem like a no-brainer—after all, you just type in your selected keywords and voila! your website is an instant hit! Unfortunately, there is a bit more to it, and some basic rules need to be adhered to if you want to be at the top of that first search result page. Some tips to keep in mind are that keywords and keyword phrases must occur near the beginning of the title tags, the description and keyword meta tags and the body of your legal web pages and must occur often. You stand a much greater chance of achieving a high search engine position the more often the keywords appear as well as how near they are to the beginning of the tags and pages. To be more specific:

• The title tag is the very most important tag on your entire web page, and as such should begin with the most important search phrase that you have determined users will type in to find your particular legal website. The title tag is even more important than the actual content, although content keeps your potential clients on your law firm’s website.
• Your description meta tag should use a sentence written in clear English of no more than 40 words. This description, like your title tag, should begin with the most important keywords. If you have not included a description meta tag then search engines will attempt to build one based on the content at the top of the body of the page. Don’t merely use a list of keywords in your description meta tag as search engines may recognize this ploy as an attempt to receive high rankings and your legal website might actually end up lower on the page.
• While the keywords meta tag is important for your legal website, it is likely that most search engines will pull keywords from the content of your web pages. However, it is still a good idea to include keywords meta tag in all pages you want indexed. Again, only use keywords that will appear in your content.

The All-Important Home Page

The home page on your legal website should naturally have the greatest concentration of your keywords and phrases for the best legal SEO results. If your users will search for “personal injury attorney” then you must make absolutely certain that the phrase “personal injury attorney” appears on your law firm’s home page. Search engines list in order of importance all the sites which have content that relates to what your potential clients typed in when they began their search. As you can see, it is absolutely critical for your future search engine ranking that you and the other members of your law firm determine which words and phrases your users will enter to find your site. These tips are just the beginning of getting your law firm’s website to achieve the highest search engine rankings possible.

Here are a few more “tips” to make sure your legal website ranks as high as it possibly can, resulting in lots of happy clients:

• Never forget that search engines look at words, not images when they index, so never, ever, use an image as the main content of your page. This can seriously reduce your chances of high search engine rankings.
• You need words on your pages to achieve high search engine rankings, not flashy graphics. Your text must contain the most important keywords and key phrases that your potential clients will enter on their search engine.
• You must make certain your words are written in a language the search engines can read. To test this on your own website, use your mouse and bring your cursor down to the text on one of your web pages. Click and hold down the left mouse button; if you can highlight just one or two words of text, you are probably fine, but if you can only highlight a large block of text it could be in graphic form. Graphic text must be replaced by standard HTML text so the search engines can easily read it.
• Remember to use keyword phrases, rather than single keywords as often as possible. Most web users will type in “DUI attorney” rather than simply attorney. Your keyword phrases need to be as specific to your business as possible.
• Hidden text is a big no-no. If you are attempting to achieve greater keyword density by hiding them in ways such as making them the same color as your background, don’t. Trying to fool the search engines could risk having your site banned from search engines, so always, always, be up front and straightforward in the design of your legal web page.

If you have determined that your legal website needs some optimization to make it more compatible, don’t panic. It’s not as complex as it may seem, and if your legal website has been launched for months without the search engines having any idea it exists, SEO is critical. Not having meta tags and optimized text in your site code can result in the wrong search terms and low search engine rankings. Legal SEO requires constant monitoring to be successful.

Search engine optimization is becoming an important part of business. However, some of its practitioners are missing a vital point: you shouldn’t focus your energies on optimizing content for each of the various search engines. That’s a short-term strategy. Optimizing your law firm’s website content for how and why your customers search is a much more robust and long-term strategy, because, if you optimize for how people search, you are in fact also optimizing for search engines.

The business model of most search engines is based on getting the right result to the right person as quickly as possible. The perfect search engine would give you one result – the exact content that you require.

If you think about how and why your customers search and create your content based on that thinking, then you help your customers. And, if you help your customers, you help yourself. Legal Content Writers will help you to create content that works well for people who search, and thus works well with search engines.