LegalContentWriters.com
A Unique Synthesis of Law, Marketing and SEO Expertise
The founders of LegalContentWriters.com have over two decades of combined experience in web-based legal marketing. What makes us different from other legal content providers is that most of our competitors are former practicing lawyers that lack online legal marketing or SEO experience. Others have an SEO background but lack a thorough understanding of a consumer’s legal needs and concerns because they have never been involved in law firm marketing to consumers. Finally, there are those who have a general SEO or marketing background but have not worked exclusively in the legal space.
At LegalContentWriters.com, our team combines extensive experience writing legal content for law firms and legal portals with over 20 years of combined SEO and online legal marketing experience. The synergy between our areas of expertise and experience mean that we are uniquely positioned to write content that not only attracts leads but helps turn leads into clients. We know that the goal of legal content on your website is to do more than attract traffic, it is to convert prospects into paying legal clients.
Many attorneys come to us for help only after trying to write their own content. While a practicing attorney is certainly competent to write about legal topics and issues, you may not know how to write content that will perform well in searches on Google and other search engines. More importantly, the process of drafting high quality legal content is time consuming. The most successful law firm websites and legal blogs are constantly updated on a weekly and even daily basis, which is unrealistic for most successful attorneys with busy law practices. By outsourcing this time consuming task, you can focus on retaining the prospective clients we help you generate and providing exemplary legal services.
Our Legal Content Will Increase Your Law Firm Revenue!
Unfortunately, the web is inundated with poorly written and superficial content with no substance that provides such generalized overviews that prospective clients scratch their heads after finding no helpful information or answers. This type of content not only fails to convert prospective leads into clients but actually alienates visitors to your website who fill duped by empty content that conveys little, if any, helpful information and wastes the prospective client’s time. Google is increasingly penalizing websites with this type of generalized basic information with penalties that can result in as much as a 30% drop in traffic. Google considers the quality and volume of a law firm’s content as the single most important factor in search rankings. The top law firm websites and legal blogs have many pages of well-written content, which means that they both attract and convert prospective clients.
Our legal writing, marketing and SEO teams at LegalContentWriters.com take a completely different approach. We write content that is informative, addresses real issues and suggests substantive solutions and guidance to legal consumers. Effectively written legal content for your law firm website or blog should accomplish all of the following:
- Discuss interesting topics that attract visitors to your website
- Employ key word phrases designed to promote SEO
- Comply with state bar rules regarding attorney advertising
- Provide valuable substantive information designed to address concerns/questions of prospective clients
- Be well written and easy to understand
- Communicate both your expertise and ability to communicate in a clear, straightforward and understandable way
- Reflect the ethos or philosophy of your law firm toward clients and the practice of law
Our company is founded on two decades of collective online marketing experience reviewing, evaluating and optimizing law firm websites and legal information portals. Most consumers of legal services surf the web looking for legal information before deciding to locate a law firm to handle their legal matter. The law firm whose website attracts that client and provides USEFUL, INTERESTING and HELPFUL information has already started building an informal attorney-client relationship. This means that the law firm that attracts clients and then answers at least preliminary questions in an engaging way will likely have the upperhand in retaining that client.
If Your Law Firm Website Content Failing to Generate Results, Here’s Why!
Many law firms and legal portals make common mistakes in producing and posting legal content. Some of the these mistakes include:
Content Riddled with Spelling and Usage Errors: A law firm is hired, amongst other things, to produce exemplary written work product. A website article full of misspellings and grammatical errors does not instill client confidence. The content on your website should be polished and well written.
Keyword Placeholder Content: Some articles on attorney websites are really no more than generalized assertions about the firm “fighting for its clients” or otherwise providing empty assertions regarding the firm’s expertise. This type of content typically discusses legal issues in such a simplistic way that it fails to communicate any useful information. SEO firms that draft content that is nothing more than an excuse to string a series of keyword phrases together commonly produce this type of content.
Lack of Depth: Writing easy to understand content is different from writing “simplistic content.” The content on your website should demonstrate your ability to understand complex or sophisticated legal issues and communicate them in non-technical language. The content must have enough depth in terms of legal concepts that the client could not have figured out the same thing with a basic Google search. The point is that an attorney is an expert on the law so the content on one’s website should communicate that expertise and specialized knowledge. If a prospective client can go to a site like Wikipedia or similar general information website and obtain the same type of information, you are hardly building your credentials with the prospective client as a legal expert with specialized knowledge.
Boring Topics or Subject Matter: The topics you select to write about should be engaging, and the articles must be interesting and/or entertaining, or legal consumers will not waste their time trying to stay awake while reading it. While collateral estoppal and res judicata, for example, are very important legal issues, these are complex civil procedure issues that most legal consumers may not find interesting.
Not SEO Friendly: While lawyers can write content about legal issues and often communicate those ideas in an easy to understand way, they have a limited background in online legal marketing and search engine optimization (SEO). Although content by someone whose primary experience is writing legal work product as an attorney may result in engaging and understandable articles, an attorney’s lack of SEO knowledge means that you may not receive traffic to read those articles.
Regurgitation of News Articles: There is a growing trend to develop law firm blogs that are little more than re-written news articles about car accidents, DUI arrests, etc. While these blog articles may have the right keywords and geographic references for SEO, they communicate little real information to consumers with legal problems. Google has recently changed their analytics to penalize use of this type of content, which provides virtually no value to a legal consumer.
Duplicate Content/Statutory Language: Many law firms like to provide exact statutory language throughout their website. A common example is criminal defense law firms that list the statutory language for every offense as a separate practice area. While mirroring statutory language makes perfect sense when preparing a court pleading, it is a terrible idea for a law firm website. This approach poses two separate problems:
- Your law firm website will have massive amounts of unoriginal content that will be duplicated on thousands of other websites. Google may seriously penalize your law firm website in search results if the content is not original. This is why law firm websites built on cut and pasted content from other sites typically perform poorly in Google searches. It is also quite embarrassing when you receive a call from another law firm asking why you “stole” their legal content.
- Statutory language is dense and not particularly understandable to the average consumer of legal services. It is much better to paraphrase the language so that it is both understandable and does not duplicate content on other websites.
Inaccurate Content: There are few experiences more humbling than having someone contact you to indicate that you got the law wrong on your law firm website. This is a mistake to be avoided at all costs. While you may review the content prepared by your legal content writing service, it is better to work with a company that uses writers with law school and legal practice experience so that you do not find yourself re-writing all of the material virtually from scratch.
Unique Experience & Proven Results Only LegalContentWriters.com Can Deliver!
The senior writer and lead editor at LegalContentWriters.com has experience as a former practicing attorney and has been published in legal journals and on many of the leading legal information portals as well as numerous law firm websites and legal blogs. This experience is supplemented by over two decades of collective experience of our founders in online legal marketing working with many of the largest online legal marketing companies and thousands of law firms. Our SEO team also has over a decade of experience optimizing websites for thousands of law firms and many of the top legal portals. Not a single piece of legal content is produced by LegalContentWriters.com that is not reviewed by the legal, marketing and SEO team. This fusion of unique abilities and backgrounds is what makes LegalContentWriters.com special. We know how to turn online legal content into paying clients!
If you are looking for legal content for your law firm website or legal blog to promote your law firm’s visibility on search engines and improve the conversion of your law firm website, legal blog or legal information portal, LegalContentWriters.com will provide the content you need to improve both traffic and conversion. We have written literally thousands of articles for clients throughout the U.S. Our proven approach of developing legal content for law firm websites and legal blogs has helped our clients obtain a competitive advantage and increase firm profits.
We are happy to provide references from our many satisfied clients. We provide informative, well-written and engaging legal content at rates far below our leading competitors. We invite you to call us at (769) 218-6099 to learn how we can help your law firm.
Achieving High Search Engine Rankings for your Legal Website…Part Two
To continue with the discussion of the best ways you can achieve the highest search engine ranking on your legal website, consider that a full 70 percent of web site owners have sites that are missing out on search engine traffic because their design is not conducive for high rankings. Has your legal website had the absolute maximum optimization for search engine rankings? Has it been submitted to the top 20 search engines and directories? If you don’t know the answers to these questions, your website could be languishing among that 70 percent. If, after looking carefully at your legal website, you believe your site design could be standing in the way of your high rankings, don’t wait—make the necessary corrections now!
Here are a few more “tips” to make sure your legal website ranks as high as it possibly can, resulting in lots of happy clients:
- Never forget that search engines look at words, not images when they index, so never, ever, use an image as the main content of your page. This can seriously reduce your chances of high search engine rankings.
- You need words on your pages to achieve high search engine rankings, not flashy graphics. Your text must contain the most important keywords and key phrases that your potential clients will enter on their search engine.
- You must make certain your words are written in a language the search engines can read. To test this on your own website, use your mouse and bring your cursor down to the text on one of your web pages. Click and hold down the left mouse button; if you can highlight just one or two words of text, you are probably fine, but if you can only highlight a large block of text it could be in graphic form. Graphic text must be replaced by standard HTML text so the search engines can easily read it.
- Remember to use keyword phrases, rather than single keywords as often as possible. Most web users will type in “DUI attorney” rather than simply attorney. Your keyword phrases need to be as specific to your business as possible.
- Hidden text is a big no-no. If you are attempting to achieve greater keyword density by hiding them in ways such as making them the same color as your background, don’t. Trying to fool the search engines could risk having your site banned from search engines, so always, always, be up front and straightforward in the design of your legal web page.
If you have determined that your legal website needs some optimization to make it more compatible, don’t panic. It’s not as complex as it may seem, and if your legal website has been launched for months without the search engines having any idea it exists, SEO is critical. Not having meta tags and optimized text in your site code can result in the wrong search terms and low search engine rankings. Legal SEO requires constant monitoring to be successful.
Make Your Law Firm’s Legal Website Content Stand Out in the Crowd
Every day, millions of people use search engines. As an attorney, it is important for you to understand the web users and legal consumer’s behavior when they are online looking for remedies to their legal problem. By analyzing how legal consumers search, we learn a lot about what is important to them.
Search engine optimization is becoming an important part of business. However, some of its practitioners are missing a vital point: you shouldn’t focus your energies on optimizing content for each of the various search engines. That’s a short-term strategy. Optimizing your law firm’s website content for how and why your customers search is a much more robust and long-term strategy, because, if you optimize for how people search, you are in fact also optimizing for search engines.
The business model of most search engines is based on getting the right result to the right person as quickly as possible. The perfect search engine would give you one result – the exact content that you require.
If you think about how and why your customers search and create your content based on that thinking, then you help your customers. And, if you help your customers, you help yourself. Legal Content Writers will help you to create content that works well for people who search, and thus works well with search engines.
The Legal Consumer and Client Should Be King
So much changes; so much remains the same. As a law firm marketer and communicator, the skills that we have been developed are absolutely relevant when it comes to the Web. As communicators, we are all taught to think of the reader. As marketers we are taught to put the customer first and to be able to related to the legal consumer’s mindset.
One underlying problem law firms have is truly putting the customer first on the Web. Many law firms want to put the customer first, but organizational inertia or the daily grind of work usually shoves such noble aspirations to the side.
For now and for the future, the most important competitive advantage you can have is a deep understanding of what your customers care about and a relentless focus on helping your customers to fulfill their needs. Legal Content Writers will show you simple, proven methods that will help you to put your customers first today and always.
How Law Firms Can Attract the Best Cases and Clients
To attract very high quality personal injury cases and legal consumers willing to spend more for legal services in the transactional areas of your client’s practice, content is king. But not just any content will do the job right. Legal consumers are much more educated and their ability to find and research legal information is unprecedented.
Our firm has used content to generate in excess of 65,000 leads per month for law firms. The techniques for generating high quality cases and clients has changed rapidly over the years. Now there is so much clutter and filler content on the Web, that the very best approach for generating the very best cases and clients from the Internet involves using a highly targeted “Solution Based Keyword” approach.
This “Solution Based Keyword” approach involves tuning in to the problems, pains, and frustrations that legal consumers are seeking solutions for. Legal consumers that are facing difficult and complex legal problems are not turning to the Internet first to find a lawyer. In fact, only 2% of the Web searches that are legal related contain lawyer, attorney or law firm. That means 98% of the people search legal information and advice are taking a different route.
People turn to the Web to solve a problem. 98% of the legal consumers will type in their specific problem, pain or frustration in an attempt to solve the issue. They are not simply making the connection that they need an attorney in the initial “information gathering stage.” They are looking to first understand the extent of their problem and then what options they have to resolve the issue quickly and effectively.
We have a “Content Template” that we developed through extensive research on legal consumers. We found that is you engage online legal consumers with content that relates to their legal problem and offers compassion to their dilemma, you obtain the complete confidence and trust of the legal consumer resulting in high conversion rates.
There are 10 steps that a legal consumer goes through in order to make a confident decision to take action. Our “Content Template” walks the legal consumer through all of these steps and to the specified call to action that your client desires.
- Attention
- Interested
- Relating
- Emotion connection
- Education
- Rapport
- Credibility
- Risk Reversal
- Decision
- Call to action
Two of the biggest issues your law firm will likely be concerned about are:
- Will our content be ethical and comply with our State’s lawyer advertising rules?
- How can we prove the content without using up your client’s time.
We employ licensed attorney content writers. As attorneys, they know how to ensure that the content complies with your state’s lawyer advertising rules. We also perform short, over the phone conference calls to ask the questions of the attorneys that are designed to generate winning content. This way the content is straight from the attorney’s comments ensuring that it is 100% accurate according to your state laws.
We are truly dependable and offer fast turn around times.
The fee is $50 per 400 words and we write in all content formats such as Blog content, Practice Area Pages, Articles, FAQs pages, Attorney Bios, Press Releases, etc…
How to Write an Effective “About US” Page for Law Firm Websites
The best “About Us” pages give your customers an inside look at the human side of your law firm. For instance, who started it and why? And who are some of the movers and shakers on staff? Effective “About Us” pages also reflect your law firm’s brand image and personality. For instance, if you like to inject a little humor in your advertising, do it here, too.
Knowing what to say and how to say it on the Web can be tricky. To compound that challenge, “About Us” pages have to convey critical information in a concise yet powerful manner.
Your company’s story says a lot about your organization’s capabilities and personality. Spotlight your company history’s highlights with a simple chronological timeline or a compelling story about how the company got its start. Or focus on the background of the founder and what led him or her to launch the business.
If you don’t have time to develop your own Web-writing skills, bring in a legal content writer who can turn out top-notch “About Us” pages.
Customer testimonials carry more weight than praise that you heap on yourself. When you receive unsolicited positive feedback from customers, ask if you can quote them on your website, ads and elsewhere. Request feedback from other customers as well. Ask those who report good experiences to be specific about how your product or service helped them. Always request for permission to use customer comments in your promotions.
The Secret of Website Communication Success For Attorney Websites
The secret of website communications and law marketing success is to be found in the concept of “solution based keywords.” There is something in “solution based keywords” that has explosive potential, something that connects to the essence of modern human behavior. As Web users, we are hunter-gatherers once again – only this time, instead of scanning the horizon for prey, we scan search results for “solution based keywords.” When we see these words, we click, we act. And that is what the Web is all about: tasks and actions.
What do most people care about when facing a difficult legal problem today? For example when faced with unpaid debt resulting in a legal problem? Bankruptcy Lawyer or Wage Garnishment? You might say Bankruptcy Lawyer. Some attorneys might even say Bankruptcy Lawyer is a better “solution based keyphrase.” But in all actuality, keyword phrases that the term lawyer, attorney or law firm account for only 2% of the ideal keyword searches used. Is reaching or competing for 2% of the overall marketplace the best strategy for your law firm?
Suppose I told you that one of these “solution based keyword” phrases is 400 times more likely to be typed into a search engine than the other. Wouldn’t it be important for you to know that if you were working as a marketer for a law firm?
Legal Content Writers will give you simple, robust techniques to identify the “solution based keywords” of your customers. Developed over ten years of research and practical experience, these techniques eliminate the filler and let you focus on the killer Web content.
Focusing on the Task For Converting Law Firm Website Visitors
Writing for the Web is not the same as writing for print. One of the key differences is that, when people use the Web, they are relentlessly task-focused. They want to do something, and they want to do it as quickly and as painlessly as possible. Most legal consumers become annoyed when they clicks on a search result that turns out to be irrelevant. It is the now, the moment, that matters. And every moment that is wasted by clicking on an irrelevant result leads to frustration.
The Web is the land of attention deficit syndrome. You must deal with the content-attention paradox: you have so much to publish, yet people have so little attention to give. Attention is like an elastic band: it will stretch so much and then it will snap. People’s eyes dart across pages, scanning impatiently. What’s the most popular button on the browser? The “Back” button. To paraphrase Arnold Schwarzenegger, if you lose the attention of your reader because your page is badly organized and/or you’ve got filler content, they hit the back button, muttering: “I won’t be back.”
The vast majority of people come to your website to do something specific, and they want to get in and out as quickly as possible. Identifying the most important tasks that people come to your website to complete, and helping them do so as quickly and efficiently as possible, will be critical to the success of your website.