LegalContentWriters.com
A Unique Synthesis of Law, Marketing and SEO Expertise
The founders of LegalContentWriters.com have over two decades of combined experience in web-based legal marketing. What makes us different from other legal content providers is that most of our competitors are former practicing lawyers that lack online legal marketing or SEO experience. Others have an SEO background but lack a thorough understanding of a consumer’s legal needs and concerns because they have never been involved in law firm marketing to consumers. Finally, there are those who have a general SEO or marketing background but have not worked exclusively in the legal space.
At LegalContentWriters.com, our team combines extensive experience writing legal content for law firms and legal portals with over 20 years of combined SEO and online legal marketing experience. The synergy between our areas of expertise and experience mean that we are uniquely positioned to write content that not only attracts leads but helps turn leads into clients. We know that the goal of legal content on your website is to do more than attract traffic, it is to convert prospects into paying legal clients.
Many attorneys come to us for help only after trying to write their own content. While a practicing attorney is certainly competent to write about legal topics and issues, you may not know how to write content that will perform well in searches on Google and other search engines. More importantly, the process of drafting high quality legal content is time consuming. The most successful law firm websites and legal blogs are constantly updated on a weekly and even daily basis, which is unrealistic for most successful attorneys with busy law practices. By outsourcing this time consuming task, you can focus on retaining the prospective clients we help you generate and providing exemplary legal services.
Our Legal Content Will Increase Your Law Firm Revenue!
Unfortunately, the web is inundated with poorly written and superficial content with no substance that provides such generalized overviews that prospective clients scratch their heads after finding no helpful information or answers. This type of content not only fails to convert prospective leads into clients but actually alienates visitors to your website who fill duped by empty content that conveys little, if any, helpful information and wastes the prospective client’s time. Google is increasingly penalizing websites with this type of generalized basic information with penalties that can result in as much as a 30% drop in traffic. Google considers the quality and volume of a law firm’s content as the single most important factor in search rankings. The top law firm websites and legal blogs have many pages of well-written content, which means that they both attract and convert prospective clients.
Our legal writing, marketing and SEO teams at LegalContentWriters.com take a completely different approach. We write content that is informative, addresses real issues and suggests substantive solutions and guidance to legal consumers. Effectively written legal content for your law firm website or blog should accomplish all of the following:
- Discuss interesting topics that attract visitors to your website
- Employ key word phrases designed to promote SEO
- Comply with state bar rules regarding attorney advertising
- Provide valuable substantive information designed to address concerns/questions of prospective clients
- Be well written and easy to understand
- Communicate both your expertise and ability to communicate in a clear, straightforward and understandable way
- Reflect the ethos or philosophy of your law firm toward clients and the practice of law
Our company is founded on two decades of collective online marketing experience reviewing, evaluating and optimizing law firm websites and legal information portals. Most consumers of legal services surf the web looking for legal information before deciding to locate a law firm to handle their legal matter. The law firm whose website attracts that client and provides USEFUL, INTERESTING and HELPFUL information has already started building an informal attorney-client relationship. This means that the law firm that attracts clients and then answers at least preliminary questions in an engaging way will likely have the upperhand in retaining that client.
If Your Law Firm Website Content Failing to Generate Results, Here’s Why!
Many law firms and legal portals make common mistakes in producing and posting legal content. Some of the these mistakes include:
Content Riddled with Spelling and Usage Errors: A law firm is hired, amongst other things, to produce exemplary written work product. A website article full of misspellings and grammatical errors does not instill client confidence. The content on your website should be polished and well written.
Keyword Placeholder Content: Some articles on attorney websites are really no more than generalized assertions about the firm “fighting for its clients” or otherwise providing empty assertions regarding the firm’s expertise. This type of content typically discusses legal issues in such a simplistic way that it fails to communicate any useful information. SEO firms that draft content that is nothing more than an excuse to string a series of keyword phrases together commonly produce this type of content.
Lack of Depth: Writing easy to understand content is different from writing “simplistic content.” The content on your website should demonstrate your ability to understand complex or sophisticated legal issues and communicate them in non-technical language. The content must have enough depth in terms of legal concepts that the client could not have figured out the same thing with a basic Google search. The point is that an attorney is an expert on the law so the content on one’s website should communicate that expertise and specialized knowledge. If a prospective client can go to a site like Wikipedia or similar general information website and obtain the same type of information, you are hardly building your credentials with the prospective client as a legal expert with specialized knowledge.
Boring Topics or Subject Matter: The topics you select to write about should be engaging, and the articles must be interesting and/or entertaining, or legal consumers will not waste their time trying to stay awake while reading it. While collateral estoppal and res judicata, for example, are very important legal issues, these are complex civil procedure issues that most legal consumers may not find interesting.
Not SEO Friendly: While lawyers can write content about legal issues and often communicate those ideas in an easy to understand way, they have a limited background in online legal marketing and search engine optimization (SEO). Although content by someone whose primary experience is writing legal work product as an attorney may result in engaging and understandable articles, an attorney’s lack of SEO knowledge means that you may not receive traffic to read those articles.
Regurgitation of News Articles: There is a growing trend to develop law firm blogs that are little more than re-written news articles about car accidents, DUI arrests, etc. While these blog articles may have the right keywords and geographic references for SEO, they communicate little real information to consumers with legal problems. Google has recently changed their analytics to penalize use of this type of content, which provides virtually no value to a legal consumer.
Duplicate Content/Statutory Language: Many law firms like to provide exact statutory language throughout their website. A common example is criminal defense law firms that list the statutory language for every offense as a separate practice area. While mirroring statutory language makes perfect sense when preparing a court pleading, it is a terrible idea for a law firm website. This approach poses two separate problems:
- Your law firm website will have massive amounts of unoriginal content that will be duplicated on thousands of other websites. Google may seriously penalize your law firm website in search results if the content is not original. This is why law firm websites built on cut and pasted content from other sites typically perform poorly in Google searches. It is also quite embarrassing when you receive a call from another law firm asking why you “stole” their legal content.
- Statutory language is dense and not particularly understandable to the average consumer of legal services. It is much better to paraphrase the language so that it is both understandable and does not duplicate content on other websites.
Inaccurate Content: There are few experiences more humbling than having someone contact you to indicate that you got the law wrong on your law firm website. This is a mistake to be avoided at all costs. While you may review the content prepared by your legal content writing service, it is better to work with a company that uses writers with law school and legal practice experience so that you do not find yourself re-writing all of the material virtually from scratch.
Unique Experience & Proven Results Only LegalContentWriters.com Can Deliver!
The senior writer and lead editor at LegalContentWriters.com has experience as a former practicing attorney and has been published in legal journals and on many of the leading legal information portals as well as numerous law firm websites and legal blogs. This experience is supplemented by over two decades of collective experience of our founders in online legal marketing working with many of the largest online legal marketing companies and thousands of law firms. Our SEO team also has over a decade of experience optimizing websites for thousands of law firms and many of the top legal portals. Not a single piece of legal content is produced by LegalContentWriters.com that is not reviewed by the legal, marketing and SEO team. This fusion of unique abilities and backgrounds is what makes LegalContentWriters.com special. We know how to turn online legal content into paying clients!
If you are looking for legal content for your law firm website or legal blog to promote your law firm’s visibility on search engines and improve the conversion of your law firm website, legal blog or legal information portal, LegalContentWriters.com will provide the content you need to improve both traffic and conversion. We have written literally thousands of articles for clients throughout the U.S. Our proven approach of developing legal content for law firm websites and legal blogs has helped our clients obtain a competitive advantage and increase firm profits.
We are happy to provide references from our many satisfied clients. We provide informative, well-written and engaging legal content at rates far below our leading competitors. We invite you to call us at (769) 218-6099 to learn how we can help your law firm.
Questions You Should Ask Before Hiring A Lawyer Writer Service
Lawyer writers are springing up all over the Internet. Because of the bad economy many attorneys are looking to generate revenue from untraditional means. Many attorneys are now freelancing by offering content writing services for lawyers. The pricing varies for $8 per article to over $300 per article.
What questions should you be asking a lawyer writer that you intend to hire?
- Do you have at least 20 attorney client references?
- How long have you been writing for lawyer websites or blogs?
- Can you send me examples of your work related to my practice?
- What type of content do I need to generate leads for my law firm website?
- How much should I pay for writing services for my attorney website?
- What is a fair price to pay for someone to write content for our lawyer blog?
- Have you practiced in my area of practice?
- How much content do we need to generate top search engine rankings in my area?
- What forms of “Call to Action” do you use in your content to convert website traffic in to new calls, emails, contact form submissions and new clients?
- Do you have SEO (search engine optimization) experience?
- Can you demonstrate experience in conversion, search engine rankings, and lead generation success?
These simple questions will enable you to determine how effective and experienced your attorney writer actually is. Content is very important to generating and converting high quality web traffic. Saving $20 per article only to produce poor leads and low rankings on search engines is a terrible marketing strategy.
Call (769) 218-6099 for the answers you need without obligation.
Content Fraud – Are You Paying For Content That Will Get You Banned From Google?
Over the past few years, many legal content writing services have surfaced on the Internet offering content writing services for lawyers. The pricing for legal content varies wildly from as low as $3 per article to over $300 per article.
So how much should you be paying for writing services for your attorney website or blog?
First, it is important that you find a reputable lawyer writing service. There are many schemes, scam and cases of fraud. We have heard the horrific tales of attorneys being victimized by content scams. It is really embarrassing when you get a call from another attorney in your state telling you to stop stealing content from their website.
Never before has the saying, “You get what you pay for” really been more true.
Industry experts are predicting that websites caught pirating content from other websites will see as much as a 30% drop in traffic from Google’s new algorithmic changes.
How to avoid content fraud
Our company recommends CopyScape.com. By protecting your website with a CopyScape subscription, you can avoid paying for content that is heisted from another law firm website. CopyScape will also run searches to detect content piracy from your website as well. We use CopyScape to ensure each piece of content we deliver to our clients is 100% unique.
Call (769) 218-6099 for the answers you need without obligation.
Experienced SEO Writers For Law Blogs Generate Enormous Case Volume
Writers For Law Blogs
What would an additional 400 or more unique visitors to your law blog each and every day mean to your bottom line?
Google’s New Panda Algorithm – Google Reaffirms Quality Content is a Must
Google execs at recent SMX West conference said the recent Panda algorithmic update demands high-quality content from all sites without exception for rankings in organic searches, Pay Per Click quality scoring and Google Places (formerly Google Maps).
Google has begun a crusade to clean up their search results. Duplicate, stolen content and reused content has been the target in both of Google’s last two major algorithmic changes – “Caffeine” and “Panda.” Google has already punished 12% of the websites listed in their search results and is not done refining the algorithms to find and identify content pirates or content spammers.
We believe there is more to this story. We believe Google is taking a proactive approach to avoid potential lawsuits and litigation from legitimate businesses affected by content thieves. A class action of this magnitude would certainly put Google out of business.
In the event that your law blog or website is banned or removed from Google there is no way right now for Google to revive your rankings or indexing.
Google is moving toward local and authoritative content sources. Mega law website portals and national attorney directories have seen significant reductions in both rankings and traffic from Google as a result whereas smaller, specialty law blogs and websites have increased in both rankings and and traffic due to the local, niche, and authoritative content they provide.
Call (769) 218-6099 to speak with experienced SEO writers for law blogs for a free quote and SEO consult.
Achieving High Search Engine Rankings for your Legal Website–Part One
Of course you know by now that the SEO for your legal website is critical—if your website is not on the first page or two of the search engine results you may as well be in the never-never land of cyberspace. Those who find themselves in this unfortunate position either “rent” Internet space with pay-per-click sponsored advertising or invest in permanent rankings—a combination of SEO web copywriting and strong inbound links. If you happen to be rolling in the dough, then sponsored advertising might be the way to go for immediate results. On the flip side, if you are that financially secure, do you really need a website?
Generally speaking, those legal websites that are achieving high search engine placement and lots of traffic have selected keywords that many of us are searching with, and those keywords are strategically placed in the body of the legal copy. This, in a nutshell, is search engine optimization, and can end up being one of the most important investments you may make while putting together your legal website. Whether you put together the website copy and content yourself or hire a professional service, search engine optimization is critical for the final outcome.
Keywords are….key!
Keyword search may seem like a no-brainer—after all, you just type in your selected keywords and voila! your website is an instant hit! Unfortunately, there is a bit more to it, and some basic rules need to be adhered to if you want to be at the top of that first search result page. Some tips to keep in mind are that keywords and keyword phrases must occur near the beginning of the title tags, the description and keyword meta tags and the body of your legal web pages and must occur often. You stand a much greater chance of achieving a high search engine position the more often the keywords appear as well as how near they are to the beginning of the tags and pages. To be more specific:
- The title tag is the very most important tag on your entire web page, and as such should begin with the most important search phrase that you have determined users will type in to find your particular legal website. The title tag is even more important than the actual content, although content keeps your potential clients on your law firm’s website.
- Your description meta tag should use a sentence written in clear English of no more than 40 words. This description, like your title tag, should begin with the most important keywords. If you have not included a description meta tag then search engines will attempt to build one based on the content at the top of the body of the page. Don’t merely use a list of keywords in your description meta tag as search engines may recognize this ploy as an attempt to receive high rankings and your legal website might actually end up lower on the page.
- While the keywords meta tag is important for your legal website, it is likely that most search engines will pull keywords from the content of your web pages. However, it is still a good idea to include keywords meta tag in all pages you want indexed. Again, only use keywords that will appear in your content.
The All-Important Home Page
The home page on your legal website should naturally have the greatest concentration of your keywords and phrases for the best legal SEO results. If your users will search for “personal injury attorney” then you must make absolutely certain that the phrase “personal injury attorney” appears on your law firm’s home page. Search engines list in order of importance all the sites which have content that relates to what your potential clients typed in when they began their search. As you can see, it is absolutely critical for your future search engine ranking that you and the other members of your law firm determine which words and phrases your users will enter to find your site. These tips are just the beginning of getting your law firm’s website to achieve the highest search engine rankings possible.
Achieving High Search Engine Rankings for your Legal Website…Part Two
To continue with the discussion of the best ways you can achieve the highest search engine ranking on your legal website, consider that a full 70 percent of web site owners have sites that are missing out on search engine traffic because their design is not conducive for high rankings. Has your legal website had the absolute maximum optimization for search engine rankings? Has it been submitted to the top 20 search engines and directories? If you don’t know the answers to these questions, your website could be languishing among that 70 percent. If, after looking carefully at your legal website, you believe your site design could be standing in the way of your high rankings, don’t wait—make the necessary corrections now!
Here are a few more “tips” to make sure your legal website ranks as high as it possibly can, resulting in lots of happy clients:
- Never forget that search engines look at words, not images when they index, so never, ever, use an image as the main content of your page. This can seriously reduce your chances of high search engine rankings.
- You need words on your pages to achieve high search engine rankings, not flashy graphics. Your text must contain the most important keywords and key phrases that your potential clients will enter on their search engine.
- You must make certain your words are written in a language the search engines can read. To test this on your own website, use your mouse and bring your cursor down to the text on one of your web pages. Click and hold down the left mouse button; if you can highlight just one or two words of text, you are probably fine, but if you can only highlight a large block of text it could be in graphic form. Graphic text must be replaced by standard HTML text so the search engines can easily read it.
- Remember to use keyword phrases, rather than single keywords as often as possible. Most web users will type in “DUI attorney” rather than simply attorney. Your keyword phrases need to be as specific to your business as possible.
- Hidden text is a big no-no. If you are attempting to achieve greater keyword density by hiding them in ways such as making them the same color as your background, don’t. Trying to fool the search engines could risk having your site banned from search engines, so always, always, be up front and straightforward in the design of your legal web page.
If you have determined that your legal website needs some optimization to make it more compatible, don’t panic. It’s not as complex as it may seem, and if your legal website has been launched for months without the search engines having any idea it exists, SEO is critical. Not having meta tags and optimized text in your site code can result in the wrong search terms and low search engine rankings. Legal SEO requires constant monitoring to be successful.
Make Your Law Firm’s Legal Website Content Stand Out in the Crowd
Every day, millions of people use search engines. As an attorney, it is important for you to understand the web users and legal consumer’s behavior when they are online looking for remedies to their legal problem. By analyzing how legal consumers search, we learn a lot about what is important to them.
Search engine optimization is becoming an important part of business. However, some of its practitioners are missing a vital point: you shouldn’t focus your energies on optimizing content for each of the various search engines. That’s a short-term strategy. Optimizing your law firm’s website content for how and why your customers search is a much more robust and long-term strategy, because, if you optimize for how people search, you are in fact also optimizing for search engines.
The business model of most search engines is based on getting the right result to the right person as quickly as possible. The perfect search engine would give you one result – the exact content that you require.
If you think about how and why your customers search and create your content based on that thinking, then you help your customers. And, if you help your customers, you help yourself. Legal Content Writers will help you to create content that works well for people who search, and thus works well with search engines.
The Effect of Outgoing Links on Your Law Firm’s SEO
Before you link your high-quality legal website to another site, it is vitally important that you look carefully at the caliber of the site. The web pages your website is linked to form the “neighborhood” of your site. It follows, then, that if you link to spam websites, whether intentionally or not, search engines may think your important legal website is also spam. It’s sort of like your mom telling you that you are who you hang out with, but take this warning a bit more seriously than you took mom’s! Consider the following:
** Your website is put into a much larger context by virtue of the websites you are linked to. If your site is linked to superior quality sites with useful content, then web surfers associate your site with the that quality
** You wouldn’t send your friends to a car mechanic you didn’t trust, so don’t send your web visitors to a website you don’t trust. Equally true, you wouldn’t put down a job reference who was going to say negative things about you, so make sure no negative information about the legal services your business offers will appear in any context on a linked website. Links add value to your site in that they show your potential clients that you have confidence in business and services.
**Some people feel that offering links to other pages is like sending potential clients down the street to another attorney. Not true. The links you provide your clients will bring you more clients and will bring repeat visitors to your site. All web surfers will leave your site sooner or later, no matter how fabulous it is—the question is what they do once they leave.
** It is something like a very polite dance; you offer your web site visitors links so they don’t have to go back to their search engine, and the other websites send you visitors in return—like a “thank you” note!
For maximum legal SEO on your important website, outgoing links should be:
1. Similar quality style and only associate with higher quality content
2. Keywords in anchor text—integrate links with content
3. Develop your content first rather than randomly placing outgoing links and keywords
4. Don’t get carried away—not too many links per page; it can be confusing and distracting for your clients.
Outgoing links can add important credibility to your own legal website and could potentially provide your prospective clients with in-depth information about similar topics. Outgoing links can show that you have thoroughly researched your content and that you have experience and skill in everything users find on your website. Good links to other websites can make your visitors return to your website again and again for more information on future legal topics. As a final note, according to Google, you should not be overly concerned about the PageRank of your outgoing link so long as it is a link you believe will benefit your visitors. Even if the linked website has a lower PageRank than your own, if it is logically linked to your legal website, it will remain a common sense way to give extra value to your potential clients.
Creating Law Firm SEO Content to Attract Quality Clients
Creating law firm SEO-friendly content is hardly an easy task. Consider that today’s Internet is full to the brim with amazing visuals; take away all the colored links and special fonts, the flashing banner ads and bells and whistles and you’re left with the backbone of the Internet—content. Creating your law firm search engine optimization content can be an ongoing process, and sometimes a downright chore. It is also the only way to make your pages popular. While many law offices will randomly add large blocks of content to their site thinking it is free and will surely add flavor to the website, you must remember that if you are adding anything but the highest-quality content it can backfire, hurting your entire website.
Some of the problems that can occur when low-quality SEO content is added to your law firm’s website are:
• If the same article, or one very close to the same, exists elsewhere on the web, yours probably will not rank as well as the other copies.
• Low quality content reflects poorly upon your law office.
• Sometimes when unfocused content is added to your law firm’s website, visitors can quickly lose interest.
• Though it is not particularly scrupulous, people will sometimes copy the content of other websites verbatim without asking.
Remember that no site will get the traffic you desire without content, and all content will contain certain keywords and phrases throughout. The repeating of those words and phrases draw the attention of search engines. However, even though your site may be rich in important keywords, there must also be solid, interesting and readable content to engage the reader’s interest in your particular law firm. Additionally, the savvy search engines of today actually know how to scan for sensible content—in other words content with little to offer other than the same keywords strung together over and over will likely not get your law firm noticed. The words must appear frequently—but naturally– within your text, and must make sense within the context of your copy. In order to produce the highest-quality content for your law firm’s website, think like a searcher—what do you want to read when you type in your search words? Brainstorm for your firm and try to come up with fresh, interesting content.
Website content writing must engage your visitors immediately, keeping them on your site. After all, the longer your visitors stay, the more likely they’ll purchase your attorney services and become clients. SEO-friendly content on your law firm’s website will also be an easy read for your average Internet user, having bold headings and subheadings featuring your particular law firm’s keywords and keyword phrases. If building content for your law firm’s SEO website sounds like a lot of work—it is! The Internet is an ever-changing animal and constantly reinvents itself. If you want your law firm’s website to stay at the top of the game you will need to constantly add fresh content and keywords to keep up with the ever-changing trends. Many highly-visited sites actually employ a full staff of writers whose sole purpose is to turn out new, engaging content on a regular basis. Either way, content is key to the ultimate success of your law firm’s website—take it seriously and produce the best.
Article Marketing
Article marketing is perhaps one of the biggest secrets in the law firm internet marketing industry. Article marketing has been utilized by expert Internet marketers for about 8 years because it is so effective! What article marketing can do for you is:
- Increase your listings within the organic search engine results pages.
- Create the highest quality inbound, key word enriched, one-way links to your website!
- Send additional and pre-qualified leads to your website.
- Increase you online reputation and credibility.
- Position your law firm as an authoritative source ethically.
- Articles generate leads for many years.
- Article Marketing is FREE!
- Increases you website’s search engine rankings.
Our firm can consult with you about how to tap into this amazing lead generation solution that offers many more advantageous secondary features like increased search engine rankings.
Our lawyer writers will help you create a plan that includes keyword research and selection, content develop strategies, article submission and text link encoding. Who writes the content is completely up to you.
Call (769) 218-6099 to learn about a free law firm article marketing solution that you can tap into for increased lead generation!