Legal Content Writers

Legal Content Writers for Law firm websites, blogs, articles, brochures, and press releases.

Legal Content Writers

Legal Content Writer | Lawyer Website and Blog Writers

STOP SABOTAGING YOUR SUCCESS!

We help solo attorneys and small law firms attract and retain clients who pay more for legal services or who have a substantial plaintiff case. If your areas of practice include: Bankruptcy, Criminal Defense, DUI/DWI, Family Law, or Personal Injury – we can help you instantly.  The cost of our service will not be an issue for you because we removed all of the risk of financial loss for you. We have a 100% money back guarantee if your not satisfied with our service.

My name is James Greenier.  Since 1997, I personally worked with 7 of the 10 most trafficked legal websites on the Internet.  Legal websites that generate 100s of thousands of leads for attorneys every single month. For 13 years, my daily activity was to generate more business for law firms.

If you want better quality clients and higher value cases here is what you need to do:

1. Stop Sabotaging Your Success. The clients I have made the most money for all had one thing in common. They took a simple and effective technique and made it a daily habit.  They set a side 15 minutes per day, performed one simple task and this focus made them very successful. Do you have one daily task that you perform to make you more successful?

2. Know What You Want. Everyone of us is an obstacle to our own success. Attorneys rarely reach their dreams or full potential because they do not clearly define what success means to them. Therefore their marketing doesn’t work, they take whatever business they can get and get only a fraction of the legal fees they would normal get.

My job is to challenge you in order for you discover what it is that you really want. Then to teach you the sustainable, daily habit tin order to achieve it.

The habit consists of two steps. These two steps generate very qualified legal leads. Step one: generate very targeted content to attract the clients or case you want. Step two: position the content where those people are at the time they are searching for the solution. That is the secret and it works!

Option #1 – Outsource Your Content Development to Obtain and Sustain Your Success!

The content team at Legal Content Writers specializes in generating authoritative content for legal websites, law firm websites, lawyer blogs and all types of legal sites and law portals. Our boutique legal content writing firm is staffed by attorney writers who have over 20 years of combined legal content writing experience. We have written content for thousands of lawyer websites and attorney blogs for all various topics and areas of practice.  We also develop content for many of the top rated legal websites on the Web. We guarantee that you law firm will be proud to display the content developed by our firm for yours or your money back.

Call for a free consultation today- (769) 218-6099.

WARNING! Never use a content writer that is not experienced with legal writing.  There are rules governed by your state laws that you must comply with when it comes to legal advertising. Don’t risk being suspended by your state BAR association for inappropriate content on your website. Also, content written by non-legal professionals can bind you to an attorney-client relationship.  Why risk it?

Option #2 – Use our system – do it yourself

We provide you with the tools, training and guidance to produce, publish and publicize content at the exact places your ideal clients go when they need help now.

Why is website content so important for the search engines?
The average number of web pages that a typical attorney website is over 75 pages.   If you research a lawyer website or law firm blog that is ranked within the top 3 organic Google search results, the number of web pages increasestoover 100 web pages.  Search engines are content harvesters and have software that scours the Internet looking for new content. All search engines prefer legal websites that are highly relevant, frequently updated with fresh content and provide highly informative web content.  When a spider bot from a search engine sees that your website is consistently updated with additional content, over time your legal site will increase its search engine rankings.

What are the benefits of hiring Legal Content Writers, Inc?

  • Our experienced team of content writers specialize in developing quality legal content writing and SEO services to lawyers, attorneys and law firms.  Our writers have experience in writing for law reviews, and have many published works in legal journals.
  • Our writers will adapt the voice and complexity of their writing to the target audience. We will also do legal research, if appropriate, to improve the quality and detail of the content.
  • We understand the state Bar regulations and laws that govern lawyer advertising in your state.
  • We write content based on the terms that people are actually searching for online.
  • We write legal content that sells.

What are the benefits of search engine optimized content for my law firm website?
The benefits are as follows: Increased web traffic, increased search engine robot visits, increased PageRank and increased search engine positioning with the right search engine optimization.

Do you work with non-law firm websites?
Yes. We work with attorney directories, legal support companies, legal portals and all other law related website businesses.

Click the link for more Legal Content Writing Frequently Asked Questions.

Call for a free consultation today- (769) 218-6099.

by James  /  August 20, 2010  /  Posted in: Uncategorized
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Achieving High Search Engine Rankings for your Legal Website…Part Two

To continue with the discussion of the best ways you can achieve the highest search engine ranking on your legal website, consider that a full 70 percent of web site owners have sites that are missing out on search engine traffic because their design is not conducive for high rankings. Has your legal website had the absolute maximum optimization for search engine rankings? Has it been submitted to the top 20 search engines and directories? If you don’t know the answers to these questions, your website could be languishing among that 70 percent. If, after looking carefully at your legal website, you believe your site design could be standing in the way of your high rankings, don’t wait—make the necessary corrections now!

Here are a few more “tips” to make sure your legal website ranks as high as it possibly can, resulting in lots of happy clients:

  • Never forget that search engines look at words, not images when they index, so never, ever, use an image as the main content of your page. This can seriously reduce your chances of high search engine rankings.
  • You need words on your pages to achieve high search engine rankings, not flashy graphics. Your text must contain the most important keywords and key phrases that your potential clients will enter on their search engine.
  • You must make certain your words are written in a language the search engines can read. To test this on your own website, use your mouse and bring your cursor down to the text on one of your web pages. Click and hold down the left mouse button; if you can highlight just one or two words of text, you are probably fine, but if you can only highlight a large block of text it could be in graphic form. Graphic text must be replaced by standard HTML text so the search engines can easily read it.
  • Remember to use keyword phrases, rather than single keywords as often as possible. Most web users will type in “DUI attorney” rather than simply attorney. Your keyword phrases need to be as specific to your business as possible.
  • Hidden text is a big no-no. If you are attempting to achieve greater keyword density by hiding them in ways such as making them the same color as your background, don’t. Trying to fool the search engines could risk having your site banned from search engines, so always, always, be up front and straightforward in the design of your legal web page.

If you have determined that your legal website needs some optimization to make it more compatible, don’t panic. It’s not as complex as it may seem, and if your legal website has been launched for months without the search engines having any idea it exists, SEO is critical. Not having meta tags and optimized text in your site code can result in the wrong search terms and low search engine rankings. Legal SEO requires constant monitoring to be successful.

by kgriffix  /  August 26, 2010  /  Posted in: Uncategorized
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Achieving High Search Engine Rankings for your Legal Website–Part One

Of course you know by now that the SEO for your legal website is critical—if your website is not on the first page or two of the search engine results you may as well be in the never-never land of cyberspace. Those who find themselves in this unfortunate position either “rent” Internet space with pay-per-click sponsored advertising or invest in permanent rankings—a combination of SEO web copywriting and strong inbound links. If you happen to be rolling in the dough, then sponsored advertising might be the way to go for immediate results. On the flip side, if you are that financially secure, do you really need a website?

Generally speaking, those legal websites that are achieving high search engine placement and lots of traffic have selected keywords that many of us are searching with, and those keywords are strategically placed in the body of the legal copy. This, in a nutshell, is search engine optimization, and can end up being one of the most important investments you may make while putting together your legal website. Whether you put together the website copy and content yourself or hire a professional service, search engine optimization is critical for the final outcome.

Keywords are….key!

Keyword search may seem like a no-brainer—after all, you just type in your selected keywords and voila! your website is an instant hit! Unfortunately, there is a bit more to it, and some basic rules need to be adhered to if you want to be at the top of that first search result page. Some tips to keep in mind are that keywords and keyword phrases must occur near the beginning of the title tags, the description and keyword meta tags and the body of your legal web pages and must occur often. You stand a much greater chance of achieving a high search engine position the more often the keywords appear as well as how near they are to the beginning of the tags and pages. To be more specific:

  • The title tag is the very most important tag on your entire web page, and as such should begin with the most important search phrase that you have determined users will type in to find your particular legal website. The title tag is even more important than the actual content, although content keeps your potential clients on your law firm’s website.
  • Your description meta tag should use a sentence written in clear English of no more than 40 words. This description, like your title tag, should begin with the most important keywords. If you have not included a description meta tag then search engines will attempt to build one based on the content at the top of the body of the page. Don’t merely use a list of keywords in your description meta tag as search engines may recognize this ploy as an attempt to receive high rankings and your legal website might actually end up lower on the page.
  • While the keywords meta tag is important for your legal website, it is likely that most search engines will pull keywords from the content of your web pages. However, it is still a good idea to include keywords meta tag in all pages you want indexed. Again, only use keywords that will appear in your content.

The All-Important Home Page

The home page on your legal website should naturally have the greatest concentration of your keywords and phrases for the best legal SEO results. If your users will search for “personal injury attorney” then you must make absolutely certain that the phrase “personal injury attorney” appears on your law firm’s home page. Search engines list in order of importance all the sites which have content that relates to what your potential clients typed in when they began their search. As you can see, it is absolutely critical for your future search engine ranking that you and the other members of your law firm determine which words and phrases your users will enter to find your site. These tips are just the beginning of getting your law firm’s website to achieve the highest search engine rankings possible.

by kgriffix  /  August 25, 2010  /  Posted in: Uncategorized
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Make Your Law Firm’s Legal Website Content Stand Out in the Crowd

Every day, millions of people use search engines. As an attorney, it is important for you to understand the web users and legal consumer’s behavior when they are online looking for remedies to their legal problem. By analyzing how legal consumers search, we learn a lot about what is important to them.

Search engine optimization is becoming an important part of business. However, some of its practitioners are missing a vital point: you shouldn’t focus your energies on optimizing content for each of the various search engines. That’s a short-term strategy. Optimizing your law firm’s website content for how and why your customers search is a much more robust and long-term strategy, because, if you optimize for how people search, you are in fact also optimizing for search engines.

The business model of most search engines is based on getting the right result to the right person as quickly as possible. The perfect search engine would give you one result – the exact content that you require.

If you think about how and why your customers search and create your content based on that thinking, then you help your customers. And, if you help your customers, you help yourself. Legal Content Writers will help you to create content that works well for people who search, and thus works well with search engines.

by James  /  August 20, 2010  /  Posted in: Legal Writing Advice
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The Effect of Outgoing Links on Your Law Firm’s SEO

Before you link your high-quality legal website to another site, it is vitally important that you look carefully at the caliber of the site. The web pages your website is linked to form the “neighborhood” of your site. It follows, then, that if you link to spam websites, whether intentionally or not, search engines may think your important legal website is also spam. It’s sort of like your mom telling you that you are who you hang out with, but take this warning a bit more seriously than you took mom’s! Consider the following:

** Your website is put into a much larger context by virtue of the websites you are linked to. If your site is linked to superior quality sites with useful content, then web surfers associate your site with the that quality
** You wouldn’t send your friends to a car mechanic you didn’t trust, so don’t send your web visitors to a website you don’t trust. Equally true, you wouldn’t put down a job reference who was going to say negative things about you, so make sure no negative information about the legal services your business offers will appear in any context on a linked website. Links add value to your site in that they show your potential clients that you have confidence in business and services.
**Some people feel that offering links to other pages is like sending potential clients down the street to another attorney. Not true. The links you provide your clients will bring you more clients and will bring repeat visitors to your site. All web surfers will leave your site sooner or later, no matter how fabulous it is—the question is what they do once they leave.
** It is something like a very polite dance; you offer your web site visitors links so they don’t have to go back to their search engine, and the other websites send you visitors in return—like a “thank you” note!

For maximum legal SEO on your important website, outgoing links should be:
1. Similar quality style and only associate with higher quality content
2. Keywords in anchor text—integrate links with content
3. Develop your content first rather than randomly placing outgoing links and keywords
4. Don’t get carried away—not too many links per page; it can be confusing and distracting for your clients.

Outgoing links can add important credibility to your own legal website and could potentially provide your prospective clients with in-depth information about similar topics. Outgoing links can show that you have thoroughly researched your content and that you have experience and skill in everything users find on your website. Good links to other websites can make your visitors return to your website again and again for more information on future legal topics. As a final note, according to Google, you should not be overly concerned about the PageRank of your outgoing link so long as it is a link you believe will benefit your visitors. Even if the linked website has a lower PageRank than your own, if it is logically linked to your legal website, it will remain a common sense way to give extra value to your potential clients.

by kgriffix  /  August 18, 2010  /  Posted in: Uncategorized
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Creating Law Firm SEO Content to Attract Quality Clients

Creating law firm SEO-friendly content is hardly an easy task. Consider that today’s Internet is full to the brim with amazing visuals; take away all the colored links and special fonts, the flashing banner ads and bells and whistles and you’re left with the backbone of the Internet—content. Creating your law firm search engine optimization content can be an ongoing process, and sometimes a downright chore. It is also the only way to make your pages popular. While many law offices will randomly add large blocks of content to their site thinking it is free and will surely add flavor to the website, you must remember that if you are adding anything but the highest-quality content it can backfire, hurting your entire website.

Some of the problems that can occur when low-quality SEO content is added to your law firm’s website are:

• If the same article, or one very close to the same, exists elsewhere on the web, yours probably will not rank as well as the other copies.

• Low quality content reflects poorly upon your law office.

• Sometimes when unfocused content is added to your law firm’s website, visitors can quickly lose interest.

• Though it is not particularly scrupulous, people will sometimes copy the content of other websites verbatim without asking.

Remember that no site will get the traffic you desire without content, and all content will contain certain keywords and phrases throughout. The repeating of those words and phrases draw the attention of search engines. However, even though your site may be rich in important keywords, there must also be solid, interesting and readable content to engage the reader’s interest in your particular law firm. Additionally, the savvy search engines of today actually know how to scan for sensible content—in other words content with little to offer other than the same keywords strung together over and over will likely not get your law firm noticed. The words must appear frequently—but naturally– within your text, and must make sense within the context of your copy. In order to produce the highest-quality content for your law firm’s website, think like a searcher—what do you want to read when you type in your search words? Brainstorm for your firm and try to come up with fresh, interesting content.

Website content writing must engage your visitors immediately, keeping them on your site. After all, the longer your visitors stay, the more likely they’ll purchase your attorney services and become clients. SEO-friendly content on your law firm’s website will also be an easy read for your average Internet user, having bold headings and subheadings featuring your particular law firm’s keywords and keyword phrases. If building content for your law firm’s SEO website sounds like a lot of work—it is! The Internet is an ever-changing animal and constantly reinvents itself. If you want your law firm’s website to stay at the top of the game you will need to constantly add fresh content and keywords to keep up with the ever-changing trends. Many highly-visited sites actually employ a full staff of writers whose sole purpose is to turn out new, engaging content on a regular basis. Either way, content is key to the ultimate success of your law firm’s website—take it seriously and produce the best.

by James  /  August 11, 2010  /  Posted in: Law Firm SEO Content
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Article Marketing

Article marketing is perhaps one of the biggest secrets in the law firm internet marketing industry. Article marketing has been utilized by expert Internet marketers for about 8 years because it is so effective! What article marketing can do for you is:

  1. Increase your listings within the organic search engine results pages.
  2. Create the highest quality inbound, key word enriched, one-way links to your website!
  3. Send additional and pre-qualified leads to your website.
  4. Increase you online reputation and credibility.
  5. Position your law firm as an authoritative source ethically.
  6. Articles generate leads for many years.
  7. Article Marketing is FREE!
  8. Increases you website’s search engine rankings.

Our firm can consult with you about how to tap into this amazing lead generation solution that offers many more advantageous secondary features like increased search engine rankings.

Our lawyer writers will help you create a plan that includes keyword research and selection, content develop strategies, article submission and text link encoding.  Who writes the content is completely up to you.

Call (769) 218-6099 to learn about a free law firm article marketing solution that you can tap into for increased lead generation!

by James  /  August 2, 2010  /  Posted in: Lead Generation
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The Legal Consumer and Client Should Be King

So much changes; so much remains the same. As a law firm marketer and communicator, the skills that we have been developed are absolutely relevant when it comes to the Web. As communicators, we are all taught to think of the reader. As marketers we are taught to put the customer first and to be able to related to the legal consumer’s mindset.

One underlying problem law firms have is truly putting the customer first on the Web. Many law firms want to put the customer first, but organizational inertia or the daily grind of work usually shoves such noble aspirations to the side.

For now and for the future, the most important competitive advantage you can have is a deep understanding of what your customers care about and a relentless focus on helping your customers to fulfill their needs. Legal Content Writers will show you simple, proven methods that will help you to put your customers first today and always.

by James  /  July 30, 2010  /  Posted in: Legal Writing Advice
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How Law Firms Can Attract the Best Cases and Clients

To attract very high quality personal injury cases and legal consumers willing to spend more for legal services in the transactional areas of your client’s practice, content is king.  But not just any content will do the job right. Legal consumers are much more educated and their ability to find and research legal information is unprecedented.

Our firm has used content to generate in excess of 65,000 leads per month for law firms.  The techniques for generating high quality cases and clients has changed rapidly over the years. Now there is so much clutter and filler content on the Web, that the very best approach for generating the very best cases and clients from the Internet involves using a highly targeted “Solution Based Keyword” approach.

This “Solution Based Keyword” approach involves tuning in to the problems, pains, and frustrations that legal consumers are seeking solutions for. Legal consumers that are facing difficult and complex legal problems are not turning to the Internet first to find a lawyer. In fact, only 2% of the Web searches that are legal related contain lawyer, attorney or law firm. That means 98% of the people search legal information and advice are taking a different route.

People turn to the Web to solve a problem. 98% of the legal consumers will type in their specific problem, pain or frustration in an attempt to solve the issue.  They are not simply making the connection that they need an attorney in the initial “information gathering stage.” They are looking to first understand the extent of their problem and then what options they have to resolve the issue quickly and effectively.

We have a “Content Template” that we developed through extensive research on legal consumers.  We found that is you engage online legal consumers with content that relates to their legal problem and offers compassion to their dilemma, you obtain the complete confidence and trust of the legal consumer resulting in high conversion rates.

There are 10 steps that a legal consumer goes through in order to make a confident decision to take action.  Our “Content Template” walks the legal consumer through all of these steps and to the specified call to action that your client desires.

  • Attention
  • Interested
  • Relating
  • Emotion connection
  • Education
  • Rapport
  • Credibility
  • Risk Reversal
  • Decision
  • Call to action

Two of the biggest issues your law firm will likely be concerned about are:

  1. Will our content be ethical and comply with our State’s lawyer advertising rules?
  2. How can we prove the content without using up your client’s time.

We employ licensed attorney content writers.  As attorneys, they know how to ensure that the content complies with your state’s lawyer advertising rules. We also perform short, over the phone conference calls to ask the questions of the attorneys that are designed to generate winning content. This way the content is straight from the attorney’s comments ensuring that it is 100% accurate according to your state laws.

We are truly dependable and offer fast turn around times.

The fee is $40 per 400 words and we write in all content formats such as Blog content,  Practice Area Pages, Articles, FAQs pages, Attorney Bios, Press Releases, etc…

by James  /  July 28, 2010  /  Posted in: Legal Writing Advice
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How to Write an Effective “About US” Page for Law Firm Websites

The best “About Us” pages give your customers an inside look at the human side of your law firm. For instance, who started it and why? And who are some of the movers and shakers on staff? Effective “About Us” pages also reflect your law firm’s brand image and personality. For instance, if you like to inject a little humor in your advertising, do it here, too.

Knowing what to say and how to say it on the Web can be tricky. To compound that challenge, “About Us” pages have to convey critical information in a concise yet powerful manner.

Your company’s story says a lot about your organization’s capabilities and personality. Spotlight your company history’s highlights with a simple chronological timeline or a compelling story about how the company got its start. Or focus on the background of the founder and what led him or her to launch the business.

If you don’t have time to develop your own Web-writing skills, bring in a legal content writer who can turn out top-notch “About Us” pages.

Customer testimonials carry more weight than praise that you heap on yourself. When you receive unsolicited positive feedback from customers, ask if you can quote them on your website, ads and elsewhere. Request feedback from other customers as well. Ask those who report good experiences to be specific about how your product or service helped them. Always request for permission to use customer comments in your promotions.

by James  /  July 28, 2010  /  Posted in: Legal Writing Advice
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Call (769) 218-6099 for a free quote. Legal Content Writers consists of lawyer writers who specialize in law firm lead generation web copy writing. Legal Content Writers is owned and operated by Lawyer Success, Inc.